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Is Your Business Targeting the Family Market?

Who we are:

The Parents Handbooks are free, individualized family publications, containing money saving coupons, calendar of events, family activities, dining, shopping and much more. We cover the three largest resort communities in Colorado including Vail and Beaver Creek, Aspen to Glenwood Springs and Breckenridge, Keystone and Copper Mountain. These magazines, website and social media options are focused on the valuable family market and are a helpful print and online resource for parents, grandparents and anyone asking the question “what are we going to do with the kids today?”

Winter 2013 covers

Winter 2013 covers

How we help your business:

The Parents Handbook helps market your business and bring clients to your door through a marketing mix of: strong web presence, social media marketing options, extensive distribution and professional business consultants.

Marketing Stats about Coupons and the Family Market

Web site:

The Parents Handbook is available online at www.theparentshandbook. com, giving locals, tourists and second homeowner’s up-to-the-minute calendar information and the ability to print additional money-saving coupons.

Social Media Marketing:

We help our clients create a social media marketing campaign using our team of professionals to create a plan to utilize all the options provided by The Parents Handbook.  To view our Facebook Page, Twitter, Youtube and our Blog.

 

                                           Business Consultants:

Katie Kukar

Katie Kukar Director of Sales and Marketing

Our sales staff is trained in both marketing and sales, so they can provide our clients with a high level of customer service. They will help each business reach their target market with a variety of marketing options. Our job is to help bring clients to your business and educate the community about everything your business has to offer.

We understand the importance of being involved with the community on several levels: special events, sponsorships, community initiatives and business development. This helps The Parents Handbook give clients the best marketing plan to help them generate revenue.

 

 

Distribution:

The Parents Handbook is an expert at getting your information in front of your target market. The Parents Handbook is distributed to hundreds of targeted “family friendly” locations throughout these communities. We have detailed description of locations for Summit County, Vail Valley and Aspen- Glenwood Included in this media kit.

Print Publications:

Best Deals and Coupons for the Vail Valley

The Parent Handbook Best Deals and Coupons book will be a separate publication from our Family Lifestyle publication.  It offers guaranteed results for your business.  This easy to use booklet will entice and tempt new clients while reinforcing your brand awareness.

Moms love a deals and special offers and if often the difference between the family visiting Your business or the one next door.

Free to families here in the valley, BEST Deals & Coupons Vail Valley-will also be available for download from the www.theparentshandbook.com website.

Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.

Marketing stats on Coupons and the Family Market

Please Contact Katie Kukar or Alan Sandberg for 2013-2014 pricing and Summer/Fall Deadlines

 Family Lifestyle Publication

This publication will be a full size, unlike our purse size coupon book.  It’s only available in the Vail Valley and our goal is to provide more in depth family focused editorial.  It does give businesses the opportunity to market their business as well.

For more information Contact Katie Kukar at katiek@valuemediaco.com or call 720-933-8117 or Alan Sandberg at alan@theparentshandbook.com or call 970-390-3533.

 

Digital Packages:

With ad purchases in The Parents Handbook client will receive these Online Additions.

  • Online Coupon: ability to add different coupon offers throughout the season
  • Reward program participation
  • Calendar of events listing

Digital add-ons Packages: Package 1 (Client Provides Online Content per year)

  • Blog entries: 6 per year
  • Coupon additions from the printed coupon: 6 per year
  • Extended Business Listing: Changes or new listing 2 per year.
  • Calendar of Events: extended Event Listings: 4 per year
  • Photographs for listings, blog posts and events: Changes or new photos: 4 per year
  • Access to Social Media for rewards, events, contests: 10 per year

Pricing call or email Katie Kukar at katiek@valuemediaco.com or call 720-933-8117

Package 2 (The Parents Handbook prepares the Online Content per year – client will approve all content prior to going live online)

  • Blog Entries: 10 per year
  • Featured Coupon on Coupon Page: (only 5 spaces available per county per year) Changes or new 4 times a year
  • Web Coupon Additions (different from the printed coupon): Unlimited per year.
  • Extended Business Listings with photos:  Changes or new 4 per year.
  • Calendar of Events:  Extended Event Listings: 8 per year.
  • Photographs for listings, blog posts and events: Change or new photos 8 per year
  • Social Media Postings: 24 per year

Pricing call or email Katie Kukar at katiek@valuemediaco.com or call 720-933-8117.

Social Media Special Projects

  • Social Network Building Campaigns
  • Photography and Video creation for website and social media outlets.
  • Fan Acquisition Program for social media outlets.

Pricing is determined on individual basis – talk to your account representative for a proposal.

For more information contact Katie Kukar at 720-933-8117 or katie@theparentshandbook.com

 

The Parents Handbook Spanish Version

The Parents Handbook Spanish Version

The Parents Handbook- Spanish Version

Latin American visitors to the valley are nothing new, but the new emphasis has introduced a new generation to the Vail Valley. Combine this with the strong family cultural values that exist throughout Mexico and Brazil, and The Parents Handbook in Español are natural extension of our reach.

These affluent family travelers expect easy and concise information delivered in their native languages to help them make buying decisions related to restaurants, indoor /outdoor activities, lodging, entertainment and more!

If your business would like to target affluent Latin American families, participating in this issue and email newsletter is perfect for you.

The Parents Handbook in Español will be in circulation from Summer Holiday 2013 through Easter 2014

In addition to the print piece, two emails will be sent prior to those weeks, to our 4,000 visitor database from Mexico, Central and South America. Our goal is to present the information before their arrival to Colorado.

 

Brazilian Flag

Brazilian Flag

The Parents Handbook- Portuguese Version

Latin American visitors to the valley are nothing new, but the new emphasis has introduced a new generation to the Vail Valley. Combine this with the strong family cultural values that exist throughout Brazil and The Parents Handbook in Portuguese are natural extension of our reach.

These affluent family travelers expect easy and concise information delivered in their native languages to help them make buying decisions related to restaurants, indoor /outdoor activities, lodging, entertainment and more!

If your business would like to target affluent Latin American families, participating in this issue and email newsletter is perfect for you.

The Parents Handbook in Portuguese will be in circulation from Summer Holiday 2013 through the Easter Holiday 2014.

In addition to the print piece, two emails will be sent prior to those weeks, to our 4,000 visitor database from Mexico, Central and South America. Our goal is to present the information before their arrival to Colorado.

 

Please ask us how we can help your business!

Katie Kukar at katiek@valuemediaco.com or call 720-933-8117.

Alan Sandberg at alan@theparentshandbook.com or call 970-390-3533.