The Parents Handbook is a targeted advertising medium; therefore
the distribution is highly targeted as well. Through in-depth
audience research, we can ensure that this publication gets
into the hands of the decision makers; the adults. Your message/advertising
dollars won't be wasted.
Additionally,
we will be targeting specific events, such as Holiday and
sporting events, that attract our target audience-local
and visiting families to Summit and Eagle County, Colorado.
Targeted Distribution Vehicles:
In
order to guarantee The Parents Handbook receives the dynamic, high-profiled
visibility it deserves, we will:
Distribute 50,000 magazines in Summit County and the Vail Valley, 100,000 total during Summer/Fall 2007.
Distribute our own publication and use established, local distribution companies, to ensure its visibility.
Provide either a counter display or floor display to participating businesses (at no additional cost)
in which to prominently display our publication
Stock displays weekly, or as distribution dictates
Set up / stock display racks at local family events
